Over the past few years, law enforcement in this country has seen an explosion of Internet videos of police and community interactions on websites like YouTube, Facebook and others. Since the inception of such sites, thousands of other websites have sprung up claiming themselves to be news organizations, investigative reporters and fact finders. Now factor in cell phone video cameras and the ability to immediately upload videos and post them, creating instant information and forever ending what many in the media refer to as “a small news market.” Over the past few years, the City of Valdosta and Lowndes County have experienced this revolution with incidents like the Kendrick Johnson death Investigation, the American Flag protest at VSU, the Donald Trump rally, etc. Many of these same “news organizations and investigative reporters” post cell phone videos with racy and sensational headlines which excite the masses, all in an effort to either promote their own website, increase revenue or personal gratification. But is this truly media?
The Society of Professional Journalists Code of Ethics (spj.org/ethicscode.asp) list several standards which should be exhibited by news organizations to include those who proclaim themselves as journalists. One of those standards is:
• Ethical journalism should be accurate and fair. Journalists should be honest and courageous in gathering, reporting and interpreting information.
Journalists should take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible.
Several years ago I took a Law Enforcement Media Relations Course from Jim Vance of the Federal Bureau of Investigations National Academy in Quantico, Virginia. I consider Jim to be an expert on police and media relations and he has shaped the policies of the Valdosta Police Department and my approach to dealing with media and the community. Jim instilled in all of the law enforcement executives attending his classes the importance of integrity, ethics and transparency with the media and the public. He also showed us the importance of open communication, never saying “No Comment” and considering all facts before making statements to the media and public. Most important, Jim also taught us that when you are wrong, you say you are wrong, which builds a sense of trust with the media and community.
But this takes me back to what is real journalism versus “Yellow Journalism.” Journalism to include the profession’s code of ethics is fair and more importantly, accurate information. Yellow Journalism or the yellow press is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers, air time, etc. Techniques may include exaggerations of news events, scandal-mongering or sensationalism.
Recently two separate online videos have surfaced involving the Valdosta Police Department and in both cases, they presented the department in an unfavorable light. To be clear, the department never denied in both cases that some of the facts were accurate. But in both cases, many Internet “journalists” posted their own comments, racy headlines and led many to assume they were reporting all the facts. Then after posting these videos without following any journalistic standards, they contact my department for an official comment after my staff and I received many hate emails suggesting because of two “half” stories, somehow our department is corrupt. In a phone conversation I had with one of these so-called online journalists, I asked him if he was truly a journalist, why didn’t he call me and ask for all facts before writing what he considered a factual story. My response to him was direct but fair: “I don’t deal with media outlets who fail to follow the ethical standards which my employees and I must abide to and acknowledge each year in our department training and accreditation standards.”
But what is becoming even more concerning is that many national media outlets are following suit with the same half-truths to sell air time and newspapers. Then only after increasing their sales do they take the time to get the other side of the story which may or may not make it to their website or papers. Thus enters another Journalistic Standard:
· Balance the public’s need for information against potential harm or discomfort. Pursuit of the news is not a license for arrogance or undue intrusiveness.
To the credit of local news organizations in our area such as The Valdosta Daily Times, Valdosta Today, WALB, WCTV, and WTXL, they in my opinion have exhibited what I consider journalistic integrity. Before running any story, they ask for our side to get all facts. All law enforcement in this country asks is for a fair shake like we are expected to provide on an hourly, daily, monthly and annual basis to our citizens. If we do something wrong, we must admit it and reporting it is news worthy and fair. But the officers, deputies, troopers and agents in our communities, protecting us on a daily basis, must receive the same fairness as our citizens. This is something we all should understand when reading information on Facebook, YouTube, etc. Imagine going to trial and not being allowed to defend your position — Is that fair?
Brian Childress
Valdosta Police Department

 http://www.valdostadailytimes.com/opinion/columns/legitimate-journalism-versus-yellow-journalism/article_473bf7ec-c58d-5891-b4ba-d0e89b13d342.html